Little Talks
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
Little Talks
Latest Episodes
Goodbye, Chelsea
This week’s episode of Little Talks is a special one. After 10 years at Littlefield Agency, Chelsea Clement joins Sam and Roop on the podcast one last time before heading into her next chapter: becoming a full-time mom.Chelsea has been a...
Why dealers go rogue and what marketing can do about it
Dealer marketing can look really organized at the corporate level and still completely fall apart in the field. A portal gets built, assets get uploaded, launch emails go out… and then a dealer posts an off-brand phone photo five minutes later....
Change is here
A lot of teams still talk about AI like it’s some far-off future conversation. But in reality, the shift is already happening, and fast. The more interesting question now is not whether the tools are improving. It’s what teams choose to do with...
The myth of the "quick win" in B2B marketing
Everybody loves a quick win, especially when revenue goals are staring you in the face. But in B2B marketing, the fastest-looking result is not always the most valuable one. Long sales cycles, budget timing, research-heavy purchases, and multip...
Simplifying complex product stories in B2B marketing
In B2B marketing, there’s a familiar disconnect: the people building the product and the people selling it often speak different languages. When specs and performance lead the story, buyers can drop off before they ever reach a decision. The op...
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