Little Talks
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
Episodes
207 episodes
Goodbye, Chelsea
This week’s episode of Little Talks is a special one. After 10 years at Littlefield Agency, Chelsea Clement joins Sam and Roop on the podcast one last time before heading into her next chapter: becoming a full-time mom.Chelsea has been a...
Why dealers go rogue and what marketing can do about it
Dealer marketing can look really organized at the corporate level and still completely fall apart in the field. A portal gets built, assets get uploaded, launch emails go out… and then a dealer posts an off-brand phone photo five minutes later....
Change is here
A lot of teams still talk about AI like it’s some far-off future conversation. But in reality, the shift is already happening, and fast. The more interesting question now is not whether the tools are improving. It’s what teams choose to do with...
The myth of the "quick win" in B2B marketing
Everybody loves a quick win, especially when revenue goals are staring you in the face. But in B2B marketing, the fastest-looking result is not always the most valuable one. Long sales cycles, budget timing, research-heavy purchases, and multip...
Simplifying complex product stories in B2B marketing
In B2B marketing, there’s a familiar disconnect: the people building the product and the people selling it often speak different languages. When specs and performance lead the story, buyers can drop off before they ever reach a decision. The op...
Why long-term partnerships outperform vendors
The word “vendor” gets tossed around a lot in the agency world, and if you’ve ever been in a purely transactional relationship, you know why it doesn’t feel great. You brief, they execute, they invoice and next time you’re starting from scratch...
How to generate content topic ideas that resonate with customers
One of the most common things we hear from brands thinking about engaging in a content program is, “we just don’t have that much to say.” And man, oh man ... We're here to tell you that’s just not true. The problem isn’t a lack of ideas or topi...
Measuring the ROI of trade shows
Trade shows are expensive. Between booth space, travel, swag, staffing, and all the little costs that sneak up on you, it's not unusual for a single event to run well into five or six figures. And yet, when leadership asks "was it wort...
Why we love in-house marketing teams
There’s a moment every in-house marketing team knows. You look up at 6 p.m., your to-do list is longer than when you started, and the big strategic work still isn’t done. You were busy. Really busy. But doing what, exactly? That gap between dai...
Everything you need to know about change management
Change is hard. It's always been hard. But the rate at which B2B marketers are being asked to adapt right now, juggling AI adoption, cross-functional alignment, proving ROI, and meeting digital buyers where they are, it is genuinely unlike anyt...
Do you view your agency as order takers or strategic partners?
Many businesses hire agencies to execute tasks: build a campaign, design an ad, launch a website. But the strongest agency relationships go beyond simple execution. A truly strategic agency sees itself as a partner in growth, focused on outcome...
Marketing in the age of AI whiplash
On this week's episode of Little Talks, we return to favorite topic: AI. In marketing, AI isn’t just moving fast, it can also be unstable. Tools launch, raise funding, and pivot in the same week. The hype cycle that once took years now takes mo...
Beyond likes & views: Marketing signals that actually matter
Likes and views feel good, but they don’t pay the bills. Vanity metrics are easy to report and look great in a slide deck, but they’re tough to connect to revenue. On this episode of Little Talks, Sam and Roop discuss the real shift marketing t...
Big game, big ads, big money
It's Monday morning quarterback time! After the biggest football game in the world is over, it's time to discuss the marketing world's big game—the commercials.Roop, Sam and Claudia go through the highs and lows of this year's Big Game a...
So you're building a new website for your brand
Fresh off their new website launch, Grasshopper Mower's, Michael Simmon, joins Sam and Roop to discuss some of the things to consider when developing a new website for your brand. It's not all pretty pictures, designing a new site involves a lo...
Everything we know about OpenAI’s new ChatGPT ads
We touched on them last week with Chris Kizer, but in this episode, Sam and Roop dive a bit deeper into the specifics of what we know about OpenAI’s new ChatGPT ads. When are they rolling out? Who will see them? How much do they cost advertiser...
Media & Analytics Director Chris Kizer joins the podcast and numbers start flying
All healed up and feeling great, our Media & Analytics Director, Chris Kizer, finally joins Sam and Roop to recap his stellar presentation (and learnings) from a MAGNET retreat that started the new year. Chris is a human calculator that bri...
Everybody hates AI
Our scheduled guest had to take a rain check, but fear not! Chris Kizer will be our guest next week as we discuss all things media heading into 2026. This week? You’re stuck with Roop and Sam again, but they have a topic we think most of you ca...
We’re back
Sam and Roop return from a lengthy time off for the holidays, and are pumped and ready to go for the new year! After they chat about their Christmas and New Year celebrations (and give the unseasonably warm December weather the thumbs down), it...
That's a wrap on 2025
For our last episode of the year, Sam and Roop take a look at Little Talks numbers, Spotify wrapped-style! Questions asked and answered:What was their total watch time on YouTube?Which month performed the best?What...
Trent-a-palooza IV: AI data, B2B e-commerce and big companies, small teams
In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and t...
"The One Where They Talk About Zero-Click Search"
Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ...
Thankful
It’s a short but sweet episode of Little Talks this week as Sam and Roop reflect on the year and all they’re thankful for.It’s a short but sweet write up, too! : )Have a great holiday weekend and we’ll see you next week.— S...
'Tis the season for planning
This week on the podcast, Sam, Roop and Claudia discuss when the appropriate time to put up Christmas decorations is. Before Thanksgiving? After? Never? There are opinions, but of course whatever you have planned works.Speaking of planni...
OpenAI, PayPal, and the future of e-commerce
Sam and Roop fire up the mics for another episode of Little Talks to talk (what else?), AI. This week, they discuss OpenAI and PayPal's new partnership that could change how people shop online, turning ChatGPT into an AI-powered shopping mall.<...
