393%: The traffic shift brands can’t ignore

AI search isn't coming. It's already here.

This week on Little Talks, Sam and Roop talk about one stat that caught everyone's attention: AI referral traffic to U.S. retail sites is up 393% year over year.

That's not just another marketing number. It's a sign that buyers are starting to search differently.

Instead of scrolling through a page of links, they're asking AI tools questions, comparing options, and getting recommendations before they ever visit a website. In fact, AI-referred visitors are converting at a much higher rate because they're arriving with more context and confidence.

So what does that mean for B2B brands?

It means showing up in AI search is about more than SEO. Reviews, product pages, third-party mentions, Reddit conversations, and the overall trust you've built online all play a role in whether AI sees your company as a credible recommendation.

The buying journey isn't going away. It's just changing.

And if your brand isn't part of those AI conversations, you may never make it into the consideration set in the first place.

See you next week for more Little Talks.

— Roop, Claudia, and Sam

Transcript

SPEAKER_00 0:00

Welcome to Little Talks, your weekly dose of marketing news, trends, and insights from Littlefield Agency. Grab your coffee, turn up the volume, and let's get into it.

SPEAKER_01 0:14

You know what Chelsea told me? What's that? Uh two weeks ago, I think. She is right. It's not long after she left, and she said, uh, hey stranger, what's going on up there? She's chatting with me and said, uh, hey, I I need to come back up and uh visit everybody. That's what she told me. And I said, Oh, we you know, we'd love to see you come back up. It'll be great. And this was like two weeks ago, and I kept thinking, either she's come up, she's not come up, or she came up when I was gone. No, no, because she was like, Did she ask you when I was gonna be here?

SPEAKER_02 0:45

No comment. No, I'm just kidding. No, I I don't know, but she's supposed to come up here at some point soon. And that's the word. I know. We'll sit we'll see what happens. On that note, welcome back to another edition of Little Talks with Littlefield Agency. I am Sam Littlefield. With me is Roop fresh off the weekend, Roop. He's looking refreshed. He's in a better mood this week. Last week he was a little cranky.

SPEAKER_01 1:05

No, I wasn't. I had a good I had a nice week last week. I was off Wednesday for anniversary times. I won't get into the details. Uh we had the offside on Thursday. Okay.

SPEAKER_02 1:14

Because last week you shared that it was your anniversary. Happy anniversary, by the way.

SPEAKER_01 1:20

Thank you.

SPEAKER_02 1:20

Um can you just give us a snapshot of your day? Because you really did have a great day.

SPEAKER_01 1:24

Yeah. So uh took the whole day off, had some stuff planned. We uh had a real nice uh brunch at Bramble, which I had never been to. It was really good, liked it. Uh we had dinner at uh Prosimo. Prosimo? Prosimo. Prosimo, yeah.

SPEAKER_02 1:39

Prosimo Our Italian lady over here.

SPEAKER_01 1:41

I think it's prosimo. I think she's great. Good drinks as well. And then uh before that we had spa time. Yeah. We're at spa for like three hours.

SPEAKER_02 1:52

You looked so relaxed on Thursday.

SPEAKER_01 1:54

I mean you were glowing, glistening. Yeah, it was fun. A little foot foot soak, a little couples massage. That's very nice. I'll leave out the rest of the details. Why? Why? Why? There are more details. Two listeners like that. And then we exchanged cards. We had a cards-on a cards-only anniversary this year, which we hadn't done. And Carrie found a photo of our wedding uh uh I had not seen before. It was an outtake kind of where she's making a face because she didn't like the cake that the resort made for us. We got married in Mexico.

SPEAKER_02 2:21

Because the cake was square. Not rounds.

SPEAKER_01 2:23

Not rounds. And so when we had our uh reception back in Oklahoma, we had a round cake, and that was on the inside, and she wrote a little message. It was really sweet. It was really, really good. However, I might have beat her.

SPEAKER_02 2:35

Roop did good.

SPEAKER_01 2:36

Um we're big Sunday Live fans. We like traveling to New York, and I contacted Wally the cue card guy, who um Can this be our giphy this week?

SPEAKER_02 2:44

Wally, yeah, he'd love to do it. Let's do that. Let's do that.

SPEAKER_01 2:46

Wally the cue card guy uh will make custom cue cards for you at just out of his house. And so I contacted Wally and I think his wife, and uh he asked you, like, well, you know, tell me about your hobby hobbies and and uh things you guys how you met, stuff like that. And he includes uh like a five-minute video where he just kind of talks to you, which is really cool. Invited us to be on, uh get tickets to the Seth Meyer show next time we're in New York and get like a little showing around the backstage and stuff, which I was like, wow, this is uh this this is that's pretty cool. That's pretty cool. And then he does a cue card, which I had uh him put happy anniversary uh uh lady face or something like that. I forgot. Miss Ladyface, yeah. Miss Ladyface has it, yeah. And so he's holding the he's holding the card up and he kind of smiles a little photo. And so she thought she was just getting the video, and then she also got the card because he mails you the card. So my card was a cue card from Wally, the Sarent Life and Seth Myers guy, and she was really she talked about it all day. Aaron Ross Powell, Jr.

SPEAKER_02 3:38

So I know some of you listened to this on Spotify or watched via YouTube. Go to our landing page and check out this. We're gonna put the GIFy in there. It's really, really cool. Um jiffy, gify, whatever you want to call it. Um but happy anniversary. That is that is awesome. And you should have seen RuP on Thursday. He really was glowing. And um, we're gonna briefly talk about this before we uh dive into um the actual topic today. Uh first off, we got Ditch which in tomorrow, which is awesome. Happy middle of July. What? July 15th. Kidding me? Good Lord. Um and then uh real quick, our quarterly offsite, and I think we've talked about this before. If you're watching the video, I'm holding up a book. It's called Traction by Geno Wickman. Um this book is literally falling apart. I have I have pages coming out. It is an accountability tool, and the really interesting thing, now that I'm talking about this, we should probably do a podcast on this.

SPEAKER_01 4:21

Oh, that's a good idea.

SPEAKER_02 4:22

Maybe we do that next week. It's just kind of a uh uh middle of July, late July break. Correct. But um this this is really interesting because it's a book, but it's also you have to put uh um plans into place and actually take action. So what I tell people is if I were to send this book to 10 people, five would read it, one would implement it. And it's crazy, right? Like 10% would implement, and it's true because it it took us it took us a while to implement it. We are on year five.

SPEAKER_01 4:48

Yeah.

SPEAKER_02 4:48

Uh but it's incredible because you have your weekly leadership meetings. You know, a month goes by very quickly. You come up uh every 90 days for your quarterly offsites. That's where we were where we were last Thursday. Um and then boom, you blink, and it's your uh your annual meeting. So you've got four quarterlies and you got your annual, and then you've got your your weekly L10 meetings, level 10 meetings. Um but what is so simple, it it keeps you on track. And it is my favorite day of the quarter. I would say it was probably for the middle of the year our best quarterly offsite.

SPEAKER_01 5:17

Aaron Powell I would say this is one of our better quarterly offsites in the last five years. Wow.

SPEAKER_02 5:21

And by the way, that's a lot coming from Ruby.

SPEAKER_01 5:23

Listen, you you assigned this book and told us we were gonna do this five years ago, whatever it was, and no one could have rolled their eyes harder than me. I hate this. I I hate it. But guess what? It won me over. It works. It works. It does work, and it's not painful. You just gotta get into a habit with it and it it really works.

SPEAKER_02 5:42

Yeah. So if if if you want to talk about it, um we are we're gonna talk about it. We're supposed to do that as an episode next week. But we we went to our quarterly, and it's just it's refreshing because you're down in the weeds, you're down in the trenches, you need to come up to 30,000 feet and look at the vision of the agency. Anyway. What are we doing? Well, and here's the big thing, right? We're knock on wood, we're having a great year. We've got some great clients, we've got some great new business wins, we've got great culture. And I told our team, I said, guys, we have so many good things going for us. The last thing we can do is get complacent. So we really did challenge our uh, I think that's uh a big part of it. The catalyst of that meeting was we challenged each other in uh what you would call thick. Yeah. Thick issues, is what he said. There were a lot of meaty or meaty, but but uh thick and meaty, some and issues are a good thing, right? You gotta talk through uh things that aren't working at the agency or what can we better improve upon. So there is friction in these meetings. Yeah, there and you always tell people that you rate the meeting at the end, and by the way, this is the first time ever in our five years of doing this that I actually got a 10 on the meeting. Um to 10. And everyone screws me on this. I always give it a 10 because it's a great meeting. But I got a 10 from everyone, which is awesome. But what do you always say is a catalyst for a good 10? What does someone have to do? And that someone being Brock Gamble?

SPEAKER_01 6:55

Aaron Powell Oh, well, there's two things that have to happen, actually. Oh fine. One thing is Sam Littlefield has to provide lunch. And a drink. So Mark. And two, Brock has to get worked up and hit the table. Yeah, and Brock does, man. He gets heated.

SPEAKER_02 7:08

And it's not like he's pissed at anyone. He's just like passionate. He is passionate. Let's go. And he gets Russell's in his chair. It's always actually fun to see. So we will go into detail, uh, but we're we're coming off fresh off that. We feel very, very good. And with that, let's go into our topic, Claudia. And the topic is very specific and very thankful to our prized, valued, amazing, consistent listener, Trent Guyer. And and guest. And guest, yeah. And and repeat guest, very important guest. The topic is 393%. Of what? Of what? The traffic shift brands cannot ignore. Um here's what I love about our listeners, especially Trent, right? He uh he sent us he sent this us to us last Wednesday, Thursday. Yeah.

SPEAKER_01 7:51

Same day we were doing last week's podcast.

SPEAKER_02 7:53

Roop and I talked about it. We're like, this is a fabulous uh topic, weirdly enough. Roop and I are giving a huge virtual presentation tomorrow. Um and the stars aligned here because we're talking about very similar shifts. And uh so, Trent, thank you for sending this in. Uh we hope you enjoy this. We would love for you to um, you know, call it call us out. There we're probably missing some things here, but that's okay because we're just human. Um and we're gonna talk about this. So, Roop, I'm gonna let you lead it off, my friend.

SPEAKER_01 8:17

Aaron Powell Yeah. So what is the 393 percent number? What does that mean? Um and Trent sent this over, it's very intriguing. I like big numbers. That's like, wow, you know, it's 393. You like big numbers? Almost 400, but not quite 400, yeah. Um this is uh uh referring to AI traffic to U.S. retail in the first quarter of this year in 2026. Trevor Burrus, Jr. Year over year. Yeah. It jumped 393 percent.

SPEAKER_02 8:40

393 percent.

SPEAKER_01 8:41

AI referral traffic. So like when we think about we've been talking about this off and on for many podcasts, but the concept is that um your uh uh customers are not finding you on Google alone anymore. They still are, Google is still very important right now, um, but that's shifting, and AI traffic is starting to send a lot more people to uh websites. Trevor Burrus, Jr.

SPEAKER_02 8:59

This number is only going to go up, guys. Um it is it is so important that you know that. Um in our talk tomorrow is about this. Um so here's the thing, what I love about this, you've bolted. It's not a spike, it's a shift. So yes, this is a spike, this is a huge year-over-year jump and increase. This is a shift in consumer behavior.

SPEAKER_01 9:15

Aaron Powell Yeah, and then that shift will continue for the next quarter and quarter after that quarter. I bet these numbers almost double every quarter.

SPEAKER_02 9:22

And here's the interesting part is your next bullet here is that these AI referrals are actually converting 42% higher than other um media related sources.

SPEAKER_01 9:32

Aaron Powell Yeah, and there's a good reason for that. Um unlike search, traditional search that gives you a list of blue links, they call them for you to click into and see if that's a right fit for you or what you're looking for, yes or no. Tabbing up a bunch of things.

SPEAKER_02 9:45

Which do the time, all based on keywords. All based on keywords, keywords and keywords. Yes.

SPEAKER_01 9:49

Uh AI, when you use it as search, Chat GPT, Claude, Perplexity, et cetera, Gemini, don't operate that way. It's a conversation. So when you think about the conversation, you're starting to move a little further down the funnel than normal. It's way beyond just uh awareness. You're you're getting into some consideration and some decision making, and that AI is guiding you through it. So if I if I ask, if I want a pair of shoes, I always use shoes, I don't know why.

SPEAKER_02 10:13

If I want a pair of shoes, it's relatable.

SPEAKER_01 10:14

And I just say, hey, I'm looking for some Nikes. AI is not going to say, here's some links where you can buy Nikes. It's going to ask what size do you wear, what color are you after? Is this for running or training or casual wear? Or like where do you live? Like it it wants to continue that conversation and pinpoint stuff. So that's why I think people convert 42% higher than other sources, because other sources don't give you the same journey as a as a user that AI does.

SPEAKER_02 10:37

When you think about it too, I'm asking for Nikes, and then historically with Google search, oh, you know, um some colhons might come up, Adidas, Reebok, et cetera. Yeah. Um I brought up Kol'Hon for lifestyle purposes, whereas AI search, right? Okay, yeah, hey, there's some Nikes, but you know, have you considered uh these awesome pair of on clouds? Yeah. Very comfortable, lifestyle, come run, yeah, right? Like let's they're engaging sentiment. Um those that are listening, they you know this, but it's just becoming more and more watching my wife uh search on chat on chat is just wild to me. Um she takes it for gospel. We've we've talked about that before, but it is it's you know, trust but verify is what we talk about. But as you think about retail, and I get it, we have a big B2B audience here, but you've got to think about your dealerships and your distributors and how your consumers are going and doing their research before they ever step foot in your dealership.

SPEAKER_01 11:27

Aaron Powell Well, and you you almost can think of these AI agents or AI search engines, LLMs, as an extension of your dealership.

SPEAKER_02 11:35

Yeah. Okay.

SPEAKER_01 11:36

So let's let's they're operating very much like a dealer would. Hopefully they have enough information to be accurate as a dealer would.

SPEAKER_02 11:42

Trevor Burrus, Jr.: So one of the points, heck yeah, dude. And and as last week we just we discussed, you know, kind of that trust factor and there were the the art and the value of relationships. But in this kind of cursory research stage, it's very important. One point you have here, I want I want to I don't want to, it's not challenge, but I'm just inquiring here. McKenzie, right, global research consultant firm, um projects that AI agents will mediate three to five trillion with a T in global consumer commerce within the next four years. Aaron Ross Powell Yeah.

SPEAKER_01 12:14

And there's a couple of ways I think they get to that number. Trevor Burrus, Jr.

SPEAKER_02 12:16

Well, and walk us through that, right? Because like as I think about you know, uh talking to chat perplexity, Gemini, whatever you want to call it, whichever LLM of preference, you specifically bring up AI agents here and they're mediating these transactions. What does that look like?

SPEAKER_01 12:29

Aaron Ross Powell So like like I mentioned, there's there's AI as we know it today, we're placing search, we have a conversation, it kind of leads us down the funnel. I think the concept of agents expands on that. And if you've got a chat bot or you know, you're gonna by the way, they're gonna get to this number when Amazon implements AI agents. Which I can't imagine. They're in the process of doing. Um but yeah, the key is it's not just search, it's AI agents. And when an AI agent is acting on your behalf, they need information to do that. Um the people that are gonna get to that and be part of that three to five trillion dollars in the next, what is that, four years? Yeah, four years. Or sooner less probably sooner, yeah. Um are gonna be the ones that have prepped their websites and their products and their digital footprint to work there. And if you haven't, you're you're probably out. Like the the the seismic shift here isn't just that, oh, search is kind of shifting. It's how people are buying from you is gonna shift. And they're not just gonna be buying from you in on one platform or another. It it these agents will be everywhere. Aaron Ross Powell, Jr.

SPEAKER_02 13:27

If we as we've talked about this and we've made analogies in the past, so you know, you think uh early uh late 90s, early 2000s, the web the dot com boom, um social media and 08910, right? Like getting on there, you know, getting getting a presence, et cetera. What is this to you? Especially you've lived through all this.

SPEAKER_01 13:43

I yeah, I I was alive when the internet was born.

SPEAKER_02 13:46

Well, I was alive too, but I wasn't working, Jack Wagon. I was in the past. I was out of college. So my out of college, you were working as a professional.

SPEAKER_01 13:52

Real quick, I I graduated in '95 from University of Tulsa. And that summer before I started my job at Walmart Corporate. The uh marketing department, not the store. The uh communications department manager called me back, or head of the department, called me back up. I was living on campus. He called me back up and said, Hey, I want to show you something. He wheeled out a TV and a what was the first website I ever saw, and it was Beastieboys.com. Let's go. It was garbage.

SPEAKER_02 14:20

Claude, you gotta love that though. Beastieboys.

SPEAKER_01 14:22

And it was just flashing pixels and animated gifts and some really bad meeting. Probably blew your mind though. It did. And so he said, This is this is everything moving forward. So I was like, this is crazy. So I I started learning how to build websites immediately after that, a little HTML packet I still have, he gave me for some basic coding. But I do remember the first three or four years, no one thought about it as like buying anything. No, because it's not. Everything was a digital billboard. Totally. And so when you could start buying stuff, people were a little bit nervous about it at first. Like, oh I'm gonna give my credit card. I don't know who these people are. Do I get a copy of it? Yeah. Um now we don't think anything of that.

SPEAKER_02 14:54

Second nature.

SPEAKER_01 14:55

Second nature.

SPEAKER_02 14:56

Uh but is this shift bigger or as big?

SPEAKER_01 15:00

I think it's as big. This is this is the new this is a new internet.

SPEAKER_02 15:03

Yeah. No, it it it 100% is. And it's a good uh um good segue here because the bigness state, it's you're you can't just think of this as one more media traffic channel, right? No. Um, it attaches more. And as you think about your pain and owned and pained, paid and owned efforts, um, those are still very, very important, no doubt about it. We've talked about chat GPT ads, you know, like the they are going to monetize this, there's no doubt there's just no doubt. Um but it's reshaping discovery, pricing, delivery, and overall user experience. We you know we talked about it, we've talked about ZeroClick a million times here. Um So is customers, potential customers that are listening to this episode, Roop, what do they need to be doing right now on their and as I'm thinking about owned media, right? Your website, your content. Because if they miss this boat, they're in trouble.

SPEAKER_01 15:52

Yeah. There's a great slide in the deck for those that will be on there with us tomorrow that uh uh illustrates this. But real quick, um the things you can't there's things you can do.

SPEAKER_02 16:01

Honestly, we should use this at some point. Probably just to make it a generic brand. Yeah, yeah, yeah.

SPEAKER_01 16:06

There's things you can do and things that you you can't do or you probably haven't been doing, so you might be a little behind the ball. First off, your traditional SEO still matters and is important and is it helps flag some signals to AI SEO. But you want to make sure your site is um AI crawlable, it it's accessible and understandable by bots. Um understands the code behind how your site's built to see if that's Well, and this is already changing too. Yeah. Like this is crazy. Back end schema is changing. It's just like what's the thing? Yeah, they're like schemas aren't as important now, but they're still important for some things, so you want them in there. But but yes, uh the code the this shifts quite a bit frequently, but make sure your your code is ready and make sure your content on the front end is ready. And the content's kind of the the most important part. Um if you want to influence how what what what shows up when someone says um who the best three um you know uh I don't know, steel bucket manufacturers, is that a thing in in the country, you want to be one of those consideration items. If they don't if if AI doesn't know about you or can't find you online, you're invisible. You're invisible. If no one's talking about you other than yourself, you're also a little invisible. You need good reviews from your customers. You need and that can be in um in formal review settings like Google reviews or Amazon reviews, Facebook reviews. Um It also can be in social platforms like Reddit. Reddit is huge for this right now. I don't recommend going on and trying to just talk yourself up on Reddit, but hopefully you've got customers who are saying good things about you there and furthering that conversation. So it's that whole concept of are people trusting you we talked about last week. Hopefully they already are, you've already established a trust online. Hopefully you have a good, clean, healthy presence online. But if this is something where you've had a website up for the last 20 years and you haven't paid attention to it and it looks like the old Beastieboys.com, uh or or if you've just launched a website in the last three years, right?

SPEAKER_02 18:00

So much may have been something you launched one last year.

SPEAKER_01 18:03

This may have been something you weren't considering, then you need to look at it.

SPEAKER_02 18:05

No, of course.

SPEAKER_01 18:06

And so um I mean by the way, I want to reiterate it's not limited to your website. That's a thing you can probably have some control over this week. Yes. There's other bigger projects that uh affect how you're viewed online.

SPEAKER_02 18:16

Yes, one hundred percent. And you think about it, and this is gonna sound hilarious, but ten years ago, I I just joined the agency or about to join the agency in September of 2016. And I remember when I used to do research, like trying to like, you know, purchase something, um, my research behavior, it would it would take me a while because I I knew how paid search worked. Um, and you as marketers knew the same thing, but I'd actually go to some deeper pages in Google just curious, like who was on page eight. What's on page eight? Dude, I used to do that. And like, you know, and then then it became hey, if you're not on page one, you're screwed. And now it's like, dude, if you're not showing up in LLMs, you're super screwed. Yeah. And so you think about that research buying behavior. Like, I used to be much more like, I don't know, just kind of chill and roll with it, see see what's out there, more more out of curiosity. And that's because we're marketers. But now, to your point, right, if you're invisible and you know, whatever LLM brings up the five brands you're searching for, and your brand's not in that consideration set, you're you're in trouble. Yeah, and then that and that's a crazy uh scenario to be in. You and I, as we were prepping for this presentation, we were talking about last week. You know, our search results are always different. You know, you we were you were searching something and five brands showed up and mine mine were different. There was some overlap. But so again, right, you're you just got to take into consideration what that owned strategy looks like. Um, and then shifting this perspective of it is no longer this spike, it is a true shift in consumer behavior. This is not a fad. This is not a fad. And you think about your digital storefront, right? Your digital storefront traditionally over the last 10 years has been your website. And not so much the case, while the website is still very important, right? Because you're feeding the content to these LLMs and and and through SEO and all things. Google, we'll see how that shifts. Um but oh boy, like you you gotta these shoppers are arriving informed. Yeah. Um, somewhat pretty educated. Yeah. And it's your job to uh convince them to go to the dealership. If it's a straight, you know, uh B2C's uh e-commerce play, they want you want to them to buy your parts and you know service. That's a big part of it.

SPEAKER_01 20:19

I think we're gonna find in the next year there'll be some study come out. I'm not gonna do it, but there'll be some study that's gonna come out that talks about AI's um shortening of s of many sales cycles. So you don't need to kind of wait or grow for information. You're getting it and you're having a discussion, you're having that conversation right there. You can sit on it for a few days and continue the conversation. But like the idea that you know multiple funnest steps can all happen in one setting is kind of wild. It really changes and that's why these people are becoming more prepared to buy when they when they show up.

SPEAKER_02 20:51

Well, we talked about that at our offsite, right? Awareness down to conversion can all happen on a single page these days. Yeah, yeah. It's just just crazy. Um But as you think about it and as as we think uh through your even if it's a shortened sales cycle, um uh awareness is more important now than ever. And so you you think of these different mediums, right? We want to make sure that your brand is top of mind for when they go to this LLM that they are searching you or at least inquiring about you.

SPEAKER_01 21:15

Yeah, because if they if you're not showing up in a comparison, which I comparison, that's a that's a whole own podcast. We're gonna do our own podcast on that. But uh if you're not showing up in a comparison where people are asking who are the best brands in this industry. In trouble. Um you hope that when you don't show up, they at least have some brand you have some brand recognition with that user that can say, hmm, what about brand X? Yes. Yes. And then you might get a little summative. 100%.

SPEAKER_02 21:35

And we're not trying to elicit fear, right? We're not we're not uh fear tactic implementers over here. No, no, no, no. Um this is this is educational in nature, and just hey, right, like we've been talking to um some clients about this for well over a year now, and they that they haven't moved forward with it. We talked to a lot of prospective clients. Hey, you know, what's your plan? Oh, you know, we we've we do some extra articles each month, and it's okay, that's that's one step. So as you prepare, I mean here we are, right? Later six months of the year. Um you are about to gear up. Some of you I know are for a fact are gearing up for 2027 planning that will be here very fast. Um, what is your strategy? We're happy to help guide you. Use this as a sounding board because we've got a lot of thoughts and opinions and trying to steer your brand in the right direction. Yeah. So next week, um, next week we're gonna go to attraction. This is gonna be a fun one and be entertaining and uh talking about coming up to 30,000 feet. How do you advance your brand? Um, how do you better engage your audience? How do you ultimately make more money? It's a beautiful thing.

SPEAKER_01 22:29

I think I got my book back from Chelsea. She was curious about it, and I loaned it to her. I think she gave it back. I need to find it.

SPEAKER_02 22:36

So you didn't even prep last week, huh? No, well, I'm used to it. That's the thing now. I kind of understand it. Or in his own, I'm giving you a hard time. We've been doing this for five years. It's habit at this point. So, Claudia, it is always great to see you. Thank you for dealing with us. To our listeners, thank you for uh for hanging in there. It is a great episode. It's gonna be a damn good episode next week.

SPEAKER_01 22:52

What would you what would you rate this episode, Sam? I give it a 10. I got no lunch, it's a nine.

SPEAKER_02 22:57

And welcome to a glimpse of my world. And with that, we will see you next week. Bye bye. Adios.

SPEAKER_00 23:03

And that's a wrap. We hope you found a spark of inspiration for your marketing strategy. Don't forget to subscribe and follow us at Littlefield Agency to keep the conversation going. Catch you next time.